Latest FPSC CSS Complete Syllabus Papers 2015-16 of Psychology and Journalism Mass Communication Must Prepare Now
PAPER: PSYCHOLOGY (100 MARKS)
Revised Scheme and Syllabus for CSS Competitive Examination-2016
Nature and Scope of Psychology: Definition and scope, Psychology as a Science, Schools, Perspectives, and Models of Psychology, Recent Trends Biological Basis of Behaviour: Nervous System, Neuron and its function, Central and Peripheral Nervous System, Endocrine System
Sensation and Perception: Sensory process through sense organs, Perception, Gestalt Principles, Binocular and Monocular cues, Illusions and Extra Sensory Perception, Determinants of Perception
Learning and Memory: Nature and Forms of Learning, Types of learning: Classical and Operant Conditioning, Reinforcement, Extinction, Discrimination, Punishment, Observational Learning, Theories of Learning, Types of Memory, Process of Memory, Forgetting, Theories of Memory
Motivation and Emotion: Homeostasis, Factors affecting Motivation, Biogenic and Social Motives, Measurement of Human Motivation, Theories of Motivation, Emotions, Types of Emotions, Physiological changes and Emotion, Theories of Emotion.
Psychological Assessment: Attributes of Psychological Measures, Validity, Reliability, Item Analysis, Norms, Modern Test Theory, Selection and Training, Educational and Clinical Assessment, Ethical Standards and Legal Issues
Personality: Determinants of Personality, Factors in Development of Personality, Theoretical Perspectives, Traits and Types, Personality Assessment and Techniques, Cross-Cultural Issues.
Intelligence: Theories of Intelligence, Types of intelligence (IQ, EQ), Assessing Intelligence
Social Influence and Group Dynamics: Social Facilitation, Attribution, Conformity, Obedience, Altruism, Attitudes, Social Norms.
Developmental Psychology: Physical, Cognitive, Social and Emotional development in Childhood, Adolescence, Adulthood and Old Age
Abnormal and Clinical Psychology: Concept and causes of Abnormality, Clinical Assessment and Intervention, Different disorders such as Schizophrenia, Mood disorder, Anxiety disorder, Personality disorder, etc. Psychological treatment including different Therapeutic techniques.
Organizational/Industrial Psychology: Leadership styles, Decision making, Work motivation, Organizational Culture, Stress and Conflict at Work and its Management, Organizational Socialization, Job related Attitude, Sexual Harassment, Glass Ceiling, Human Computer interaction.
Health Psychology: Beliefs and Behaviour, Models of Health Psychology, Assessment and Intervention, Models of Stress, Chronic and Terminal Illness, Role of Social Support.
Forensic Psychology: Psychology and Law, Investigation, Confession, Eyewitness Testimony, Working with Offenders, Juvenile Delinquents, Drug Addicts, Sex Offenders etc.
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PAPER: JOURNALISM & MASS COMMUNICATION (100 MARKS)
Revised Scheme and Syllabus for CSS Competitive Examination-2016.
Introduction to Mass Communication
Concept – Definitions, Need/Importance/Purposes, Types of Communication,
Process of Communication, Basic Models.
Functions of a model, Evaluation of a model
Basic models in Mass Communication: -o Lasswell’s Model (1948)
Shannon-Weaver model (1948)
Osgood,s model (1954)
Schramm’s model (1954)
Newcmb’s symmetry theory (1953)
Westley-McLean’s model (1976)
Gerbner model (1956)
Mass Communication Theories
Normative theories of the press: Schramm’s four theories and criticism on these theories
Media as agents of power
The Spiral of silence
Media Usage and gratifications
Media hegemony
Diffusion of innovations
Powerful effects model: hypodermic needle, silver bullet
Moderate effects model: two-step and multi-step flow of communication.
Powerful media revisited: Marshal McLuhan’s media determinism
Global / International Communication
The Historical Context of International Communication
Globalization, technology, and the mass media
Communication and Cultural imperialism
Communication Flow in Global Media: Imbalance in the flow of information between North and South McBride commission and its recommendations.
International Communication in the Internet Age: the new social media and its effects on developing world
Media and Society
Mass media and social change
Media as a social system: The balance between interrelation and
interdependence
Media freedom and its role for democracy,
The functional approach to mass media: four social functions of the media
Media as an awareness agent
Mass media and social representation
Mass Media in Pakistan:
Media system in Pakistan: historical, chronological, and analytical review The system of journalism and the media system Employer-employee relations in Pakistani media Government-press relations
Press in Pakistan: The newspaper industry, from mission to the market
Electronic media: from total dependence to enormous power
The new 24/7 television: uses and abuses
The new radio: potential for change and the present performance.
The question of freedom and responsibility
Development Support Communication
Theories of development support communication with specific focus on the developing world The dominant paradigm of development: historical, analytical perspective The Alternative paradigm of development
Small is beautiful: community development as a snowball effect.
Globalization vs Localization, Glocalization
Social Marketing: how to infuse new ideas into a developing population
Public Relations:
Concept of Public Relations
Historical development of public relations: from press agentry to PR
Public relation in Pakistan
Ministry of information
Press Information Department (PID)
Public relations and publicity
PR as a tool for governance
Private PR agencies and their structure
Basic methods of PR: press release, press note, press conference
PR Ethics
Media Laws and Ethics:
History of Media Laws in Pakistan
Development of media regulations from British colonial era to independent Pakistan Libel, Defamation and relevant portions of PPC PPO, RPPPO PEMRA: establishment, development, and operational mechanisms Press Council of Pakistan (PCP)
Citizens Media Commission: need, present status, and reasons for inactivity Press Code of Ethics Inability of the media to develop a code of ethics as an institution The media’s quest for freedom and its inability to self regulate.
Latest FPSC CSS Complete Syllabus Papers 2015-16 of Psychology and Journalism Mass Communication Must Prepare Now